As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.