Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster.
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously offensive.
We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.
Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.