Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.