Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleShereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleA new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articleOnline to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleThree clever social media campaigns in China work hard on earned media to help them go viral. Read More...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleAmazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleE-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleFor the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleThousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleResponses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...
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