LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8.
Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this week.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.