In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleKFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleCharlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articleThe real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleBrands are the big winners as competition heats up between China's e-commerce platforms. Read More...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleWeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...
View articleApps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View article