VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Mythbusting China's E-Commerce Sector
Asia

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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Cross-Device Data Analytics for Chinese Websites
Analytics

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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Translation APIs for Online Businesses in Asia
Asia

Translation APIs for Online Businesses in Asia

9y Christian Arno

Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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The Practical Guide to Programmatic Planning in China: Part 2
Asia

The Practical Guide to Programmatic Planning in China: Part 2

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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APAC’s Misplaced Expectations for Programmatic
Asia

APAC’s Misplaced Expectations for Programmatic

9y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo
Asia

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

9y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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Memo Banks: Innovate or Die
Asia

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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Why Weibo Still has a Role to Play for Brands
Asia

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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The Asian Invasion: Creating New Standards
Asia

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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KFC Offers Alipay Mobile Payments to Chinese Customers
Asia

KFC Offers Alipay Mobile Payments to Chinese Customers

9y Sophie Loras

KFC Offers Alipay Mobile Payments to Chinese Custo...

KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...

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China's Great Data Paradox
Analytics

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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A Practical Guide to Programmatic Planning in China: Part 1
Asia

A Practical Guide to Programmatic Planning in China: Part 1

9y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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Tencent’s SY Lau on How China is Re-Shaping Digital Media
Asia

Tencent’s SY Lau on How China is Re-Shaping Digital Media

9y Sophie Loras

Tencent’s SY Lau on How China is Re-Shaping Digita...

Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...

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The Data Conundrum
Analytics

The Data Conundrum

9y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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Search in Asia Goes Well Beyond Google
Asia

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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China's JD.com Adds Unilever to its Stable of Global Brands
Asia

China's JD.com Adds Unilever to its Stable of Global Brands

9y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Turning 5-Second Content Into Million Dollar Returns
Asia

Turning 5-Second Content Into Million Dollar Returns

9y Joseph Tsang

Turning 5-Second Content Into Million Dollar Retur...

WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...

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The Sharing Economy Lays Its Foundation in Asia
Asia

The Sharing Economy Lays Its Foundation in Asia

9y Andy Radovic

The Sharing Economy Lays Its Foundation in Asia

Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...

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Responding to an Online Hack
Asia

Responding to an Online Hack

9y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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WeChat Partners With Unicef HK to Showcase Payment Beyond Borders
Asia

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

9y Sophie Loras

WeChat Partners With Unicef HK to Showcase Payment...

There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...

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Windfall For Advertisers As Tencent Opens Third Party Data Access
Asia

Windfall For Advertisers As Tencent Opens Third Party Data Access

9y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

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Bayern Munich Joins Tmall to Tap Chinese Fans
Asia

Bayern Munich Joins Tmall to Tap Chinese Fans

9y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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Programmatic Video: China Versus the West
Asia

Programmatic Video: China Versus the West

9y Charlie Wang

Programmatic Video: China Versus the West

Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...

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