Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Asia's Love Affair With Mobilegeddon
Asia

Asia's Love Affair With Mobilegeddon

9y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Nestlé Paves Way For Premium Programmatic in China
Asia

Nestlé Paves Way For Premium Programmatic in China

9y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo
Asia

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

9y Sophie Loras

Apple's Tim Cook Becomes Latest Celebrity to Join ...

Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Curing Asia’s Allergy to Failure
Asia

Curing Asia’s Allergy to Failure

9y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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The Brand Value of Running
Asia

The Brand Value of Running

9y Christopher Lee

The Brand Value of Running

Brands across Asia could be capitalizing off the region's new fitness fad. Read More...

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Uber Lets Consumers Fly High in Shanghai With #UberChopper
Asia

Uber Lets Consumers Fly High in Shanghai With #UberChopper

9y Sophie Loras

Uber Lets Consumers Fly High in Shanghai With #Ube...

Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

9y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Programmatic in China Part 4: Open Exchange
Asia

Programmatic in China Part 4: Open Exchange

9y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

9y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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What's Next for Brands and Wearable Technology in China?
Asia

What's Next for Brands and Wearable Technology in China?

9y Elisa Harca

What's Next for Brands and Wearable Technology in ...

Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

9y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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4 Tips for a Global E-Commerce Strategy
Asia

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Twitter Opens Hong Kong Office to Tap China's Outbound Brands
Asia

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

9y Sophie Loras

Twitter Opens Hong Kong Office to Tap China's Outb...

Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...

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Programmatic in China Part 3: The Private Marketplace
Asia

Programmatic in China Part 3: The Private Marketplace

9y Charlie Wang

Programmatic in China Part 3: The Private Marketpl...

Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...

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China's Xinhua Uses Western Social Media in Global Rebranding Effort
Asia

China's Xinhua Uses Western Social Media in Global Rebranding Effort

9y Sophie Loras

China's Xinhua Uses Western Social Media in Global...

Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...

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Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

9y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors
Asia

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

9y Sophie Loras

British Attractions Given Mandarin Makeovers to Lu...

The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...

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Mobile App Solutions for Chinese Hotel Users
Asia

Mobile App Solutions for Chinese Hotel Users

9y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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Big Data in China Is a Big Deal
Asia

Big Data in China Is a Big Deal

9y Elisa Harca

Big Data in China Is a Big Deal

Big data means different things in different regions – in China retailers are finding ways to make it useful. Read More...

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market
Asia

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

9y Christian Arno

Mobile Optimization: 4 Tips for Tapping Into the A...

A mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway
Asia

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

9y Sophie Loras

Weibo Boosts User Numbers With Chinese New Year Ca...

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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