360 Changes Search Brand to Haosou
Asia

360 Changes Search Brand to Haosou

9y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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Saatchi & Saatchi Worldwide Restructures by Clustering Markets
Marketing

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends
Asia

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Tren...

9y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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The State of Social Media in China
Asia

The State of Social Media in China

9y Joshua J. Steimle

The State of Social Media in China

As we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...

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Programmatic in China Part 1: Programmatic Premium
Asia

Programmatic in China Part 1: Programmatic Premium

9y Charlie Wang

Programmatic in China Part 1: Programmatic Premium

A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...

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Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018
Data insights

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

9y Yuyu Chen

63 Percent of Global Digital Ad Spend Will Go to M...

eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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Looking Back on Lessons From China's Singles Day
Asia

Looking Back on Lessons From China's Singles Day

9y Chris Maier

Looking Back on Lessons From China's Singles Day

Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...

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Digital Darwinism and Internet Thinking in China [Part 2]
Asia

Digital Darwinism and Internet Thinking in China [Part 2]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership
Asia

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partners...

9y Yuyu Chen

WeChat Strengthens SE Asian E-Commerce Capabilitie...

Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing
Asia

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

9y Sophie Loras

Coca-Cola China Partners With eYeka for Creative C...

Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...

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Chinese Market Data Trends for Baidu and 360
Asia

Chinese Market Data Trends for Baidu and 360

9y Gordon Choi

Chinese Market Data Trends for Baidu and 360

Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...

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Digital Darwinism and Internet Thinking in China [Part 1]
Asia

Digital Darwinism and Internet Thinking in China [Part 1]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory
Asia

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

9y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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Mobile by the Numbers: Some Fresh Stats and Implications
Media

Mobile by the Numbers: Some Fresh Stats and Implications

9y Joe Laszlo

Mobile by the Numbers: Some Fresh Stats and Implic...

A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...

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User Motivation Is Key to Social Engagement for Brands in China [Study]
Asia

User Motivation Is Key to Social Engagement for Brands in China [Study]

9y Sophie Loras

User Motivation Is Key to Social Engagement for Br...

OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...

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Alibaba Proves Itself on Singles Day, Again
Asia

Alibaba Proves Itself on Singles Day, Again

9y Andy Radovic

Alibaba Proves Itself on Singles Day, Again

Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Read More...

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Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records
Asia

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

9y Sophie Loras

Alibaba's Seamless Marketing Strategy Helps Smash ...

Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...

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China's Rising Middle Class Drives Mobile Ad Spend
Asia

China's Rising Middle Class Drives Mobile Ad Spend

9y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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Hai Tao: Chinese Shopping Goes Global
Asia

Hai Tao: Chinese Shopping Goes Global

9y Chris Baker

Hai Tao: Chinese Shopping Goes Global

China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Read More...

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use
Asia

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

9y Sophie Loras

Mobile "Wake-Up Call" for Digital Marketers as Asi...

Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...

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Targeted International Content Marketing Key to Reaching Local Audiences
Asia

Targeted International Content Marketing Key to Reaching Local Audiences

9y Motoko Hunt

Targeted International Content Marketing Key to Re...

For effective international content marketing, understanding local interests and audiences is key. Read More...

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Apple Pay: Game Changer? Not in Asia
Asia

Apple Pay: Game Changer? Not in Asia

9y Stephen Hay

Apple Pay: Game Changer? Not in Asia

Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...

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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions
Asia

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

9y Sophie Loras

FireChat Aims to Heat Up Mobile Marketing in Emerg...

Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...

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Taking the Plunge Into Asia-Pacific
Asia

Taking the Plunge Into Asia-Pacific

9y Jon Wade

Taking the Plunge Into Asia-Pacific

Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...

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What Do the Changes to Baidu Paid Search Mean for Marketers?
Asia

What Do the Changes to Baidu Paid Search Mean for Marketers?

9y Gordon Choi

What Do the Changes to Baidu Paid Search Mean for ...

China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...

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