China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAs we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...
View articleA first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleeMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleAlibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleThrough a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleCoca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleKraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleOMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleAlibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Read More...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleChina's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Read More...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleCrisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...
View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
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