Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads.
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters?
As McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a turnaround?
Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values.
McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials?
The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers.
Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns.
The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends.