Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across different markets.
Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition.
This is a roundup of new hires and promotions in the digital marketing industry during April.
It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes.
ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away from traditional ads and toward content.
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns.
If you're a company with multiple product lines, consider these solutions to avoid outbidding one another.