The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

View article
The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

View article
Why fighting mobile click fraud is a waste of time

Why fighting mobile click fraud is a waste of time

8y Paul Muller

Why fighting mobile click fraud is a waste of time

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...

View article
Get the latest analysis and reports delivered to your inbox daily
Ad buying: a glossary of key terms and acronyms

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

View article
The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

View article
Google blocked 780m 'bad ads' in 2015. Woah

Google blocked 780m 'bad ads' in 2015. Woah

8y Mike O'Brien

Google blocked 780m 'bad ads' in 2015. Woah

Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...

View article
Ad fraud continues to cost brands billions

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

View article
How top email marketers defend value by ensuring trust

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

View article
Fraud and viewability: could things be looking up?

Fraud and viewability: could things be looking up?

8y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

View article
3 things you need to know about bot traffic

3 things you need to know about bot traffic

8y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

View article
3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

View article
Rise Of the Authenticators

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

View article
TAG, Google Program to Block Invalid Data-Center Traffic

TAG, Google Program to Block Invalid Data-Center Traffic

9y Yuyu Chen

TAG, Google Program to Block Invalid Data-Center T...

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...

View article
How to Identify Click Fraud and Minimize Wasting Your Ad Budget

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

9y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

View article
What Can Data Do to Stop Cybercrime?

What Can Data Do to Stop Cybercrime?

9y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

View article
4 Ways Publishers Can Scale Programmatic and Quality

4 Ways Publishers Can Scale Programmatic and Quality

9y Eric Wheeler

4 Ways Publishers Can Scale Programmatic and Quali...

Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...

View article
Save the Date: "One-Stop Digital" for Big Data & Analytics

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

View article
Prepare for the "Flight to Quality" in Programmatic

Prepare for the "Flight to Quality" in Programmatic

9y Eric Wheeler

Prepare for the "Flight to Quality" in Programmati...

The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....

View article
Bad Ads Range From Annoying to Dangerous

Bad Ads Range From Annoying to Dangerous

9y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

View article
Programmatic Inventory Isn't Black or White

Programmatic Inventory Isn't Black or White

9y Larry Allen

Programmatic Inventory Isn't Black or White

The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...

View article
Watch Out: How Click Fraud Is Taking Over and What to Do About It

Watch Out: How Click Fraud Is Taking Over and What to Do About It

9y Tim Nichols

Watch Out: How Click Fraud Is Taking Over and What...

If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...

View article
Tectonic Shift - When Robots Attack

Tectonic Shift - When Robots Attack

9y Larry Allen

Tectonic Shift - When Robots Attack

A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...

View article
Brands Will Lose Billions to Bots in 2015 [Study]

Brands Will Lose Billions to Bots in 2015 [Study]

9y Mike O'Brien

Brands Will Lose Billions to Bots in 2015 [Study]

According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...

View article
2015 Publisher Predictions

2015 Publisher Predictions

9y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

View article
A Beginner’s Guide to Programmatic Media

A Beginner’s Guide to Programmatic Media

9y Charlie Smith

A Beginner’s Guide to Programmatic Media

Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...

View article
If You’re Buying Viewable Impressions, Demand Time Slots

If You’re Buying Viewable Impressions, Demand Time Slots

9y Guest

If You’re Buying Viewable Impressions, Demand Time...

Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...

View article
What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

View article
1 2