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    How do you measure a good click-through rate (CTR) for PPC?
    Digital Marketing

    How do you measure a good click-through rate (CTR) for PPC?

    5y Tereza Litsa

    How do you measure a good click-through rate (CTR)...

    Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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    5 first-party data strategies to power your personalization
    Analytics

    5 first-party data strategies to power your personalization

    6y Mike O'Brien

    5 first-party data strategies to power your person...

    The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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    Three ways to create insights from consumers’ click histories
    Actionable Analysis

    Three ways to create insights from consumers’ click histories

    8y Deren Baker

    Three ways to create insights from consumers’ clic...

    Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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    After CTR, how do we measure ad effectiveness?
    Attribution

    After CTR, how do we measure ad effectiveness?

    8y Leonie Mercedes

    After CTR, how do we measure ad effectiveness?

    While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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