This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleIn the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleHere is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleUsing proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
View articleGoogle's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleIn an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleWhen Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleTwitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleBanner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...
View articleTimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...
View articleThe principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...
View articleMarketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...
View articleEmotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...
View articleBuilding off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...
View article