Is The Washington Post Right to Block Ad Block Users?
Media

Is The Washington Post Right to Block Ad Block Users?

9y Graham Charlton

Is The Washington Post Right to Block Ad Block Use...

This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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Beating the Digital Trajectory Test
Social

Beating the Digital Trajectory Test

9y Chris Copeland

Beating the Digital Trajectory Test

Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...

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Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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Google Local Pack Is 233 Percent More Important
Local

Google Local Pack Is 233 Percent More Important

9y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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7 Things That Really Great Online Media Buyers Do
Media

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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Unlock More Volume with Broad Match
Paid Search

Unlock More Volume with Broad Match

9y Jon Mette

Unlock More Volume with Broad Match

A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...

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3 Digital Advertising Trends You Must Pay Attention To
Marketing

3 Digital Advertising Trends You Must Pay Attention To

9y Tim Nichols

3 Digital Advertising Trends You Must Pay Attentio...

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...

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A Convincing Case for Brand Term Bidding
Paid Search

A Convincing Case for Brand Term Bidding

9y Lars Hirsch

A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...

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Nissan Simplifies Testing While Amping Up Segmentation
Email

Nissan Simplifies Testing While Amping Up Segmentation

9y Emily Alford

Nissan Simplifies Testing While Amping Up Segmenta...

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...

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Strategic Experimentation Key to Success for LivingSocial and Refinery29
Email

Strategic Experimentation Key to Success for LivingSocial and Refinery29

9y Emily Alford

Strategic Experimentation Key to Success for Livin...

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...

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The Gmail Promotions Tab: To Game or Not to Game
Email

The Gmail Promotions Tab: To Game or Not to Game

9y Emily Alford

The Gmail Promotions Tab: To Game or Not to Game

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...

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Twitter "Quick Promote" Targets SMBs
Social

Twitter "Quick Promote" Targets SMBs

9y Emily Alford

Twitter "Quick Promote" Targets SMBs

Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...

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Turning Clicks Into Conversions: 3 Tips to Recover Revenue
Acquisition

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

9y Ohad Hecht

Turning Clicks Into Conversions: 3 Tips to Recover...

Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...

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Fruit of the Loom Shares Rules of Underwear Giving
Marketing

Fruit of the Loom Shares Rules of Underwear Giving

9y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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The Economist Sells Attention Instead of Clicks With New Ad Guarantees
Display Advertising

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

10y Emily Alford

The Economist Sells Attention Instead of Clicks Wi...

TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...

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IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification
Display Advertising

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Need...

10y Yuyu Chen

IAB’s Definition of "Illegitimate Activity" in "An...

The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...

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The 5 Most Common Misconceptions on Attribution
Data insights

The 5 Most Common Misconceptions on Attribution

10y Ben Plomion

The 5 Most Common Misconceptions on Attribution

Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...

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Emotional Contagion and Content Marketing
Marketing

Emotional Contagion and Content Marketing

10y Kevin Lee

Emotional Contagion and Content Marketing

Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...

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#CZLNY: Smarter Ad Copy Testing: What Makes People Click?
Conference Coverage

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

10y John Gagnon

#CZLNY: Smarter Ad Copy Testing: What Makes People...

Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...

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