RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal
Marketing

RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising G...

12y Kate Kaye

RNC Video: Minnesota State Candidate Used Facebook...

After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...

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Voter File Data Comes to Facebook Ads
Marketing

Voter File Data Comes to Facebook Ads

12y Kate Kaye

Voter File Data Comes to Facebook Ads

Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...

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Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
Marketing

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

12y Kate Kaye

Romney Camp Runs #BelieveInAmerica Promo Trend on ...

The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...

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IAB Hobnobs at the Republican Convention
Marketing

IAB Hobnobs at the Republican Convention

12y Kate Kaye

IAB Hobnobs at the Republican Convention

Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...

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RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Marketing

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

12y Kate Kaye

RNC Video: Romney's Digital Director Talks Real-Ti...

Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...

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Romney Plans Pricey Twitter Ad Buy for Thursday
Marketing

Romney Plans Pricey Twitter Ad Buy for Thursday

12y Kate Kaye

Romney Plans Pricey Twitter Ad Buy for Thursday

The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...

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RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Marketing

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

12y Kate Kaye

RNC Video: ClickZ Chats with Chesapeake Energy Abo...

The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...

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RNC Speeches Reinforce #WeBuiltIt Twitter Theme
Marketing

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

12y Kate Kaye

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...

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Natural Gas Group Targets RNC-Goers on Twitter
Marketing

Natural Gas Group Targets RNC-Goers on Twitter

12y Kate Kaye

Natural Gas Group Targets RNC-Goers on Twitter

The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...

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Obama Targets Romney in Web Ads on RNC Turf
Marketing

Obama Targets Romney in Web Ads on RNC Turf

12y Kate Kaye

Obama Targets Romney in Web Ads on RNC Turf

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...

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ClickZ at The RNC: Day One Photo Gallery
Marketing

ClickZ at The RNC: Day One Photo Gallery

12y Kate Kaye

ClickZ at The RNC: Day One Photo Gallery

The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...

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Twitter and Facebook Get Cozy at Republican Convention
Marketing

Twitter and Facebook Get Cozy at Republican Convention

12y Kate Kaye

Twitter and Facebook Get Cozy at Republican Conven...

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...

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Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns
Marketing

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

12y Kate Kaye

Google Works With GOP Video Maven to Tell Story of...

Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...

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GOP Convention Themed With Twitter-Ready Slogans
Marketing

GOP Convention Themed With Twitter-Ready Slogans

12y Kate Kaye

GOP Convention Themed With Twitter-Ready Slogans

The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...

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Tea Party Group Cries GOP Foul in Web Ads
Marketing

Tea Party Group Cries GOP Foul in Web Ads

12y Kate Kaye

Tea Party Group Cries GOP Foul in Web Ads

Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...

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