The blockchain workout: ClickZ's most popular articles from October, November and December
Emerging Technology

The blockchain workout: ClickZ's most popular articles from October, Novemb...

6y Mike O'Brien

The blockchain workout: ClickZ's most popular arti...

The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional ...

6y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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Exclusive research: The growing role of Amazon in the customer journey
Ecommerce

Exclusive research: The growing role of Amazon in the customer journey

6y Linus Gregoriadis

Exclusive research: The growing role of Amazon in ...

Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online...

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New research: Brands missing out on Amazon marketing opportunity
Digital Advertising

New research: Brands missing out on Amazon marketing opportunity

7y Linus Gregoriadis

New research: Brands missing out on Amazon marketi...

Only 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Has the marketing cloud lived up to the hype?
Disruptive MarTech

Has the marketing cloud lived up to the hype?

7y Chris Camps

Has the marketing cloud lived up to the hype?

Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost...

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What exactly is a marketing cloud, and do you need one?
Actionable Analysis

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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Why context is king in m-commerce design
Ecommerce

Why context is king in m-commerce design

8y Rebecca Sentance

Why context is king in m-commerce design

Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be...

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