Three fascinating talks from ClickZ Live: San Francisco [Video]

Events Three fascinating talks from ClickZ Live: San Francisco [Video]

6y Christopher Ratcliff

Three fascinating talks from ClickZ Live: San Fran...

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer.  Here we grant you exclusi...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco

Acquisition 11 tweets and takeaways from ClickZ Live and Shift San Francisco

6y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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A smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists

Events A smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists

6y Sam Lawson

A smorgasbord of marketing experts, analysts, trai...

Join us in San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

6y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

Conference Coverage The Digital Arms Race in San Francisco: New speakers, new formats, new events

6y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Social Media Seventeen brands with stellar Snapchat Stories

6y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

Actionable Analysis Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

6y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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From the horse's mouth: Three expert tips from three different brands

Conference Coverage From the horse's mouth: Three expert tips from three different brands

6y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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How Hilton balances digital and 'traditional' marketing

Strategies How Hilton balances digital and 'traditional' marketing

6y Mike O'Brien

How Hilton balances digital and 'traditional' mark...

At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent int...

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The Digital Download: Facebook additions amid Yahoo speculation

Media The Digital Download: Facebook additions amid Yahoo speculation

6y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

6y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Sincerity: The secret of Chobani's social success

Conference Coverage Sincerity: The secret of Chobani's social success

6y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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How to find the right 'tradigital' fit for your brand

Conference Coverage How to find the right 'tradigital' fit for your brand

6y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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All customers are not created equal, says American Apparel CDO

Conference Coverage All customers are not created equal, says American Apparel CDO

6y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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Stop chasing shiny new tools, says Dunkin' Brands

Media Stop chasing shiny new tools, says Dunkin' Brands

6y Emily Alford

Stop chasing shiny new tools, says Dunkin' Brands

The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and ...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe

Conference Coverage Seth Godin: Nobody makes a purple cow by sticking with what's safe

6y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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And the winners are...

Conference Coverage And the winners are...

6y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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Chobani CMO Peter McGuinness on its heart first marketing

Conference Coverage Chobani CMO Peter McGuinness on its heart first marketing

6y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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Come to ClickZ Live New York - for free!

Conference Coverage Come to ClickZ Live New York - for free!

6y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

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Video: Seth Godin talks titles, transformation, Trump

Video Video: Seth Godin talks titles, transformation, Trump

6y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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Personal branding lessons from four C-level executives

Social Media Personal branding lessons from four C-level executives

7y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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ClickZ Live New York: the event you don't want to miss!

Conference Coverage ClickZ Live New York: the event you don't want to miss!

7y Melanie White

ClickZ Live New York: the event you don't want to ...

From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. Read More...

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How to deliver tangible results on social media

Asia How to deliver tangible results on social media

7y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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A data game: will the winner take it all?

Conference Coverage A data game: will the winner take it all?

7y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

Conference Coverage ClickZ Live Chicago: What are the big trends to look out for in 2016?

7y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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'Nostalgia is the enemy of progress,' says Hasbro's Lee

Conference Coverage 'Nostalgia is the enemy of progress,' says Hasbro's Lee

7y Mike O'Brien

'Nostalgia is the enemy of progress,' says Hasbro'...

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...

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