MMA's Greg Stuart: Why Mobile Matters [#CZLSF]
Conference Coverage

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

10y Melanie White

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]
Conference Coverage

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

10y Melanie White

Mondelez's Bonin Bough on Marketers and the "Hacko...

In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...

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Variation in Content Creation Is Trick to Winning Social [#CZLSF]
Conference Coverage

Variation in Content Creation Is Trick to Winning Social [#CZLSF]

10y Thom Craver

Variation in Content Creation Is Trick to Winning ...

A look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Market...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]
Conference Coverage

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]
Conference Coverage

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

10y Mike O'Brien

Influencing the Influencer Is Key to Effective Con...

Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...

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MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]
Conference Coverage

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

10y Thom Craver

MMA Emphasizes the Importance of Mobile in Marketi...

At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...

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8 Free Must-Attend Networking Events at ClickZ Live San Francisco
Conference Coverage

8 Free Must-Attend Networking Events at ClickZ Live San Francisco

10y Jessica Lee

8 Free Must-Attend Networking Events at ClickZ Liv...

Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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Vine Your Way to ClickZ Live San Francisco
Conference Coverage

Vine Your Way to ClickZ Live San Francisco

10y ClickZ News Staff

Vine Your Way to ClickZ Live San Francisco

ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...

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"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco
Conference Coverage

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Liv...

10y Jessica Lee

"Hackonomy": Dare to Challenge Your Brand's Market...

Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Fr...

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Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head
Conference Coverage

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

10y Danny Goodwin

Tech Hampers Memory Which Impacts Marketing, Says ...

Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live
Conference Coverage

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

10y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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TSN's Canada Head Shares Lessons to Satisfy Digital Audience
Conference Coverage

TSN's Canada Head Shares Lessons to Satisfy Digital Audience

10y Danny Goodwin

TSN's Canada Head Shares Lessons to Satisfy Digita...

ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...

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Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes
Conference Coverage

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto K...

10y Jessica Lee

Gain Valuable Digital Marketing Insights at 3 Awes...

A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...

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Digital People on the Move: April 2014 Roundup
Marketing

Digital People on the Move: April 2014 Roundup

10y Yuyu Chen

Digital People on the Move: April 2014 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during April. Read More...

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Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan
Conference Coverage

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mi...

10y Melanie White

Reflecting on the Success of ClickZ Live New York ...

Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Read More...

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#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration
Case Study

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

10y Greg Jarboe

#CLZNY: B2B Case Study on Tensions and Reality of ...

A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...

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#CZLNY: 5 Ways to Improve Your Paid Media Campaigns
Conference Coverage

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

10y Megan Leap

#CZLNY: 5 Ways to Improve Your Paid Media Campaign...

Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...

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Is Big Data Really Working for Marketers?
Automation

Is Big Data Really Working for Marketers?

10y Stephanie Miller

Is Big Data Really Working for Marketers?

At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...

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#CZLNY: Unlocking the Secrets to Mobile Video
Audience

#CZLNY: Unlocking the Secrets to Mobile Video

10y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ Live New York
Conference Coverage

#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ L...

10y Melissa Ruttanai

#CZLNY: 9 Tips for Performance Marketers From Lear...

Of the many solutions offered within the Learn with Google classroom, here are nine tips to help businesses stay "constantly connected." Read More...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program
Conference Coverage

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

10y Megan Leap

#CZLNY: 5 Valuable Lessons From SAP's Inbound Mark...

During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Read More...

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#CZLNY: ClickZ Live Convergence in Search Marketing
Analytics

#CZLNY: ClickZ Live Convergence in Search Marketing

10y Marshall Sponder

#CZLNY: ClickZ Live Convergence in Search Marketin...

A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...

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#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation
Conference Coverage

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

10y Melanie White

#CZLNY VIDEO: Lessons and Transformation to a Bett...

Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts
Conference Coverage

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search E...

10y Mary Lisbeth D'Amico

#CZLNY: Facebook Still Place to Be for Digital Mar...

The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...

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#CZLNY: 10 Local SEO and Digital Marketing Best Practices
Conference Coverage

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

10y Megan Leap

#CZLNY: 10 Local SEO and Digital Marketing Best Pr...

During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...

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