Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says.
Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands
Series of new sites will curate content on specific topics with a variety of brands attached.
The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.