The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.
Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions.
Understanding the needs, wants and opportunities data presents is commercially critical to all of us.
The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.
New opportunities abound for retail marketing as technology helps glean greater data collection and insight.
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.