How digital advertisers can navigate the updated cloud solutions from Google

Analytics How digital advertisers can navigate the updated cloud solutions from Google

2y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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The cloud transformation has begun – are you ready?

Analytics The cloud transformation has begun – are you ready?

2y Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

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Six benefits of cloud technology: The future for retailers

Digital transformation Six benefits of cloud technology: The future for retailers

2y Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

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The technologies set to transform video content

AI & Automation The technologies set to transform video content

3y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

Leadership Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

3y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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Salesforce launches Consumer Goods and Manufacturing Clouds

Industry Developments Salesforce launches Consumer Goods and Manufacturing Clouds

3y Barry Levine

Salesforce launches Consumer Goods and Manufacturi...

Salesforce has announced two new industry-oriented clouds: Consumer Goods and Manufacturing, to complement other products and better satisfy market ne...

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IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

Industry Developments IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

3y Barry Levine

IBM completes its acquisition of Red Hat in ‘Chapt...

IBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

4y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

Disruptive MarTech Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

4y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

5y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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The 4 skills required for crypto-marketing success

Blockchain The 4 skills required for crypto-marketing success

5y Jeremy Epstein

The 4 skills required for crypto-marketing success

Part four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...

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Come forth the headless horseman of CMS

Disruptive MarTech Come forth the headless horseman of CMS

6y Stephen Griffin

Come forth the headless horseman of CMS

A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...

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Spotlight on the National Gallery of Victoria: fusing art with social media

Asia Spotlight on the National Gallery of Victoria: fusing art with social media

7y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

7y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

7y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

7y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Mobile Advertising and Its Original Medium

Media Mobile Advertising and Its Original Medium

7y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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The Relentless March of Cloud Computing

Asia The Relentless March of Cloud Computing

7y Stephen Hay

The Relentless March of Cloud Computing

Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...

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CRM Is Branching Out to Include Marketing Automation

Automation CRM Is Branching Out to Include Marketing Automation

7y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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How to Make Data Sexy and Why Our Future Depends on It

Analytics How to Make Data Sexy and Why Our Future Depends on It

7y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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Connecting Firmly to the Cloud

Email Connecting Firmly to the Cloud

7y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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9 Ways the Retail Relationship is Changing

Asia 9 Ways the Retail Relationship is Changing

8y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Coming Soon To A Marketing Cloud Near You

Advanced Email Marketing Coming Soon To A Marketing Cloud Near You

8y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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Marketing Departments to Move Majority of Apps to Cloud in 2 Years

Marketing Marketing Departments to Move Majority of Apps to Cloud in 2 Years

8y Lee Bell

Marketing Departments to Move Majority of Apps to ...

Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...

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4 Essential Elements to Building the Ultimate Data Cloud

Data insights 4 Essential Elements to Building the Ultimate Data Cloud

8y Michael Della Penna

4 Essential Elements to Building the Ultimate Data...

In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...

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The Marketing Cloud: Broken Promises or a Work in Progress?

Asia The Marketing Cloud: Broken Promises or a Work in Progress?

8y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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What’s Ahead for the Emerging Tech Industry in 2015?

Marketing What’s Ahead for the Emerging Tech Industry in 2015?

8y Alan Cutter

What’s Ahead for the Emerging Tech Industry in 201...

As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...

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