Investing in the Future With an Open Marketing Platform
Analytics

Investing in the Future With an Open Marketing Platform

9y Pelin Thorogood

Investing in the Future With an Open Marketing Pla...

History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...

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The Keys to the Cloud
Email

The Keys to the Cloud

10y Dave Hendricks

The Keys to the Cloud

Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...

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Is an Analytics Cloud for Salesforce Enough?
Analytics

Is an Analytics Cloud for Salesforce Enough?

10y Rand Schulman

Is an Analytics Cloud for Salesforce Enough?

As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...

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What Is an ESP?
Email

What Is an ESP?

10y Dave Hendricks

What Is an ESP?

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...

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RelateIQ – Tinder for Sales Reps Looking to Hook Up?
Analytics

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

10y Rand Schulman

RelateIQ – Tinder for Sales Reps Looking to Hook U...

Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...

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WeVideo Moves Video Creation to the Cloud for Small-Business Marketers
Media

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

10y Greg Jarboe

WeVideo Moves Video Creation to the Cloud for Smal...

The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle...

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The Gladiators Fight: CMOs vs. CIOs
Asia

The Gladiators Fight: CMOs vs. CIOs

10y Ohad Hecht

The Gladiators Fight: CMOs vs. CIOs

The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...

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IBM Launches ExperienceOne for Connected Sales and Marketing
Automation

IBM Launches ExperienceOne for Connected Sales and Marketing

10y Lisa Lacy

IBM Launches ExperienceOne for Connected Sales and...

The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...

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Adobe Enhances Cloud to Bring New Marketing Capabilities
Analytics

Adobe Enhances Cloud to Bring New Marketing Capabilities

10y Lisa Lacy

Adobe Enhances Cloud to Bring New Marketing Capabi...

Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...

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The Marketing Clouds and Convergence
Analytics

The Marketing Clouds and Convergence

10y Rand Schulman

The Marketing Clouds and Convergence

What are marketers to do during climate change, when these marketing clouds form and darken? Read More...

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Marketers Struggling to Reinvent Themselves
Marketing

Marketers Struggling to Reinvent Themselves

10y Andy Betts

Marketers Struggling to Reinvent Themselves

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...

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Adobe Aims for Unity in Brand Assets and Customer Profiles
Marketing

Adobe Aims for Unity in Brand Assets and Customer Profiles

10y Susan Kuchinskas

Adobe Aims for Unity in Brand Assets and Customer ...

The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...

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Adobe Adds Cloud-Based Mobile Services
Media

Adobe Adds Cloud-Based Mobile Services

10y Thom Craver

Adobe Adds Cloud-Based Mobile Services

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...

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Publishing Technology Buzzwords Debunked
Media

Publishing Technology Buzzwords Debunked

11y Alex Godelman

Publishing Technology Buzzwords Debunked

Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Read Mor...

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Salesforce Expands Marketing Cloud Capabilities
Media

Salesforce Expands Marketing Cloud Capabilities

11y Mary Lisbeth D'Amico

Salesforce Expands Marketing Cloud Capabilities

Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...

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Should Asia Be Excited About the Social Marketing Cloud?
Analytics

Should Asia Be Excited About the Social Marketing Cloud?

12y Brandon Cheung

Should Asia Be Excited About the Social Marketing ...

Three implications on how the region would react to the Salesforce Marketing Cloud. Read More...

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It's Cloudy Out There
Asia

It's Cloudy Out There

13y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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Building a Sustainable Mobile App
Asia

Building a Sustainable Mobile App

13y Darren Yan

Building a Sustainable Mobile App

Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Read More...

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Hype vs. Reality - Part II
Asia

Hype vs. Reality - Part II

13y Patrick Tam

Hype vs. Reality - Part II

Group buying and Facebook are hype. Here's why. Read More

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