Using the right data to understand consumer behavior
Data insights

Using the right data to understand consumer behavior

4y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

4y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Six customer data metrics that really matter
Analytics

Six customer data metrics that really matter

5y Tiffany Delmore

Six customer data metrics that really matter

62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...

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Customer intent in the nonlinear modern marketing funnel
Digital Marketing

Customer intent in the nonlinear modern marketing funnel

5y Brian Solis

Customer intent in the nonlinear modern marketing ...

Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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What is customer retention and why is it important?
Analyzing Customer Data

What is customer retention and why is it important?

8y Graham Charlton

What is customer retention and why is it important...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is ...

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