Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View article62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
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