The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.
If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist?
Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore.
Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated.
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai.
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.