Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

2y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans
Digital Marketing

Key Insights: Marketing technology industry August snapshot and CMOs' plans

4y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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Data: Martech budgets grow more than 30% in 2019
Disruptive MarTech

Data: Martech budgets grow more than 30% in 2019

5y Luke Richards

Data: Martech budgets grow more than 30% in 2019

On average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...

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