Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

1m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Key Insights: Marketing technology industry August snapshot and CMOs' plans

Digital Marketing Key Insights: Marketing technology industry August snapshot and CMOs' plans

1y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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Data: Martech budgets grow more than 30% in 2019

Disruptive MarTech Data: Martech budgets grow more than 30% in 2019

3y Luke Richards

Data: Martech budgets grow more than 30% in 2019

On average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...

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