We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade.
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.
Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition.
The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic.
Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC.
With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base.
News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right.
The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper.
It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business.