Five reasons why China is a role model for digital innovation
Asia

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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How Coach and Moleskine use WeChat for ecommerce
Asia

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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How brands use WeChat for impact and engagement
Asia

How brands use WeChat for impact and engagement

8y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

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How Brands Harness Instagram for Picture Power
Social

How Brands Harness Instagram for Picture Power

10y Susan Kuchinskas

How Brands Harness Instagram for Picture Power

A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...

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E-mail Marketing in China for Global Retail Brands
Asia

E-mail Marketing in China for Global Retail Brands

13y Francis Kwok

E-mail Marketing in China for Global Retail Brands

Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...

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