In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleA new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...
View articleGlobal retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...
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