If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's quality.
Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje.
“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I ... read more
New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a recent SXSW panel.
With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more