Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleOur brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...
View articleWe're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View articleMarketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleDigital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser. ...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleThink of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...
View articleInstagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...
View articleDigital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleYou'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
View articleIndonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...
View article“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...
View articleNew research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...
View articleWith Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...
View articleDespite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleSuper Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleHere's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
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