Influencer marketing tips: 3 ways to rethink your strategies

Social Media Marketing Influencer marketing tips: 3 ways to rethink your strategies

5y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

Content Marketing Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

5y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

Content Marketing The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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How will the mass adoption of virtual reality disrupt media and advertising?

Asia How will the mass adoption of virtual reality disrupt media and advertising?

8y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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Down the rabbit hole: the anatomy of an experience-led business

Down the rabbit hole: the anatomy of an experience-led business

8y Loni Stark

Down the rabbit hole: the anatomy of an experience...

Digital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser. ...

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What's so great about digital marketing anyway?

What's so great about digital marketing anyway?

8y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

8y Christopher Ratcliff

Eight best things we found on the internet this we...

Think of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...

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18 best branded Instagram videos of 2016 (so far)

18 best branded Instagram videos of 2016 (so far)

8y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Three ways to manage successful inter-agency relationships

Three ways to manage successful inter-agency relationships

8y Lisa Henderson

Three ways to manage successful inter-agency relat...

Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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What’s in a name? (…not much)

What’s in a name? (…not much)

8y Aidan Cardella

What’s in a name? (…not much)

You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...

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Snapshot: Crisis management in Indonesia and other challenges

Snapshot: Crisis management in Indonesia and other challenges

8y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

8y Andy Favell

Why mobile is critical to Coca-Cola: talking QR co...

“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...

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Agencies lack the diversity of the ads they create

Agencies lack the diversity of the ads they create

8y Mike O'Brien

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...

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Ads of the week: Valentine’s Day edition

Ads of the week: Valentine’s Day edition

8y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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How was Snapchat's first Super Bowl?

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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Three factors that determine Super Bowl success

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Super Bowl ad preview... superlatives edition!

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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What 50 years of Super Bowl advertising has taught us

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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Do brands need Super Bowl ads anymore?

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?

Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?

8y Jordan Willard

Ads of the week: KFC, Oreo and Coca-Cola make us s...

Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...

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Then and now: the evolution of branding

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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