The 10 most cringeworthy social fails of 2015
Social Media

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Native advertising 101: the good, the bad and the ugly
Display Advertising

Native advertising 101: the good, the bad and the ugly

8y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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How this startup is keeping consumers [Von] Content
Social

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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#GivingTuesday reflects the changing landscape of online fundraising
Social

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks
Asia

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying t...

8y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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3 takeaways from Social Media Week Chicago
Social

3 takeaways from Social Media Week Chicago

8y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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How China's Singles Day smashed global e-commerce sales records
Asia

How China's Singles Day smashed global e-commerce sales records

8y Sophie Loras

How China's Singles Day smashed global e-commerce ...

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...

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4 E.A.S.Y opportunities you must master before 2016
Marketing

4 E.A.S.Y opportunities you must master before 2016

8y Jeanniey Mullen

4 E.A.S.Y opportunities you must master before 201...

Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...

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Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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Facebook launches slideshow for video content in emerging markets
Asia

Facebook launches slideshow for video content in emerging markets

8y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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10 tips for Hollywood-style social storytelling
Asia

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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How to come back from venomous virality
Social

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Spotlight on: Adam Tucker, president, Ogilvy NYC
Agency Spotlight

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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3 Steps to a Better Site Redesign
Media

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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How Is UGC Changing Content Marketing?
Social

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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It’s Go Time for Facebook GIF Ads
Social

It’s Go Time for Facebook GIF Ads

9y Yuyu Chen

It’s Go Time for Facebook GIF Ads

Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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Emotion in Ads: Does Sentiment Sell?
Marketing

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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Coca-Cola's Journey to Successful Content Marketing
Marketing

Coca-Cola's Journey to Successful Content Marketing

9y Melanie White

Coca-Cola's Journey to Successful Content Marketin...

In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...

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Tweets of the Week: Sharks Take Over Twitter
Asia

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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World Emoji Day Illustrates Global Impact
Social

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video
Asia

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

9y Sophie Loras

'Social Humanity' Drives Viral Coca-Cola #NoLabels...

Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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4 Steps for Building a Mobile-First Culture
Media

4 Steps for Building a Mobile-First Culture

9y Alan Cutter

4 Steps for Building a Mobile-First Culture

Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...

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