Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.
#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!
Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.
Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker.
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.
Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region.
Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets.
Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told.