Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleCoca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...
View articleCoca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...
View articleCoca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...
View articleThe brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
View articleCoca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleThe initiative includes 61 separate URLs. Read More...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleBudweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleAds as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...
View articleThe Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Read More...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleIs your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...
View articleCan location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...
View articleThis year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent thei...
View articleThe dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...
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