Comedian Jamie Kennedy Talks Branded Content
Media

Comedian Jamie Kennedy Talks Branded Content

12y Matt Kapko

Comedian Jamie Kennedy Talks Branded Content

Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Read More...

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Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Social

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

12y Daniel Mickens

Soda Firm Takes Aim at Soda Goliath, Coke, on Face...

SodaStream is using organic social media marketing to get the word out. Read More...

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Coke Partners for Summer Foursquare Sweeps
Social

Coke Partners for Summer Foursquare Sweeps

12y Christopher Heine

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke. Read More...

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Creating Brand Advocacy Through Surprise and Delight Moments
Asia

Creating Brand Advocacy Through Surprise and Delight Moments

12y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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Coca-Cola Aims to Connect With Teens on Tumblr
Community Management

Coca-Cola Aims to Connect With Teens on Tumblr

12y Lisa Lacy

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Coca-Cola: Spotify Partnership Is 'Limitless'
Media

Coca-Cola: Spotify Partnership Is 'Limitless'

12y Christopher Heine

Coca-Cola: Spotify Partnership Is 'Limitless'

McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend
Social

Spotify Branded Apps Follow Streaming Music Ad Trend

12y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

12y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Google+ Audience Hard to Come by for Some Brands
Audience

Google+ Audience Hard to Come by for Some Brands

12y Zachary Rodgers

Google+ Audience Hard to Come by for Some Brands

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...

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Facebook Ads Still Pushing Super Bowl Spots
Social

Facebook Ads Still Pushing Super Bowl Spots

12y Christopher Heine

Facebook Ads Still Pushing Super Bowl Spots

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Read More...

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Digital Planning in 2012: 3 Resolutions To Keep
Asia

Digital Planning in 2012: 3 Resolutions To Keep

12y Vincent Teo

Digital Planning in 2012: 3 Resolutions To Keep

Instead of diving straight into digital executions, let's examine the bigger picture for this year. Read More...

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Super Bowl 2012 Ads: 3 Trends to Watch
Marketing

Super Bowl 2012 Ads: 3 Trends to Watch

12y Anna Maria Virzi

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes. Read More...

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Coke's Super Bowl Ads Will Change With the Game
Social

Coke's Super Bowl Ads Will Change With the Game

12y Christopher Heine

Coke's Super Bowl Ads Will Change With the Game

Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Read More...

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Coca-Cola's New Tumblr Shares Happiness
CPG

Coca-Cola's New Tumblr Shares Happiness

12y Lisa Lacy

Coca-Cola's New Tumblr Shares Happiness

"Happiness Is" page is aimed at teen bloggers. Read More...

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ClickZ Holiday Social Showdown: Round One Winners
Social

ClickZ Holiday Social Showdown: Round One Winners

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Round One Winners

Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...

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19 Brands Get New Twitter Pages in Time For Holidays
Social

19 Brands Get New Twitter Pages in Time For Holidays

12y Christopher Heine

19 Brands Get New Twitter Pages in Time For Holida...

Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...

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ClickZ Holiday Social Showdown: Vote Your Picks!
Social

ClickZ Holiday Social Showdown: Vote Your Picks!

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Vote Your Picks!

Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...

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Coke's Mobile Director: We Lack Great Apps
Media

Coke's Mobile Director: We Lack Great Apps

13y Christopher Heine

Coke's Mobile Director: We Lack Great Apps

Ad:tech panel produces candor and case studies. Read More...

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Lessons in Reality TV Product Placement
Media

Lessons in Reality TV Product Placement

13y Tessa Wegert

Lessons in Reality TV Product Placement

Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Read More...

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Coca-Cola Counts on Fans to Spread the Love
Social

Coca-Cola Counts on Fans to Spread the Love

13y Anna Maria Virzi

Coca-Cola Counts on Fans to Spread the Love

Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Read More...

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GameStop And Coke Launch National Scvngr Campaign
Social

GameStop And Coke Launch National Scvngr Campaign

13y Christopher Heine

GameStop And Coke Launch National Scvngr Campaign

It's the largest brand activation yet for the geo-social app. Read More...

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Marketers From Japan Differ Over Facebook's Potential
Asia

Marketers From Japan Differ Over Facebook's Potential

13y Adaline Lau

Marketers From Japan Differ Over Facebook's Potent...

At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Read More...

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Coca-Cola to Expand Spotify Integration
CPG

Coca-Cola to Expand Spotify Integration

13y Jack Marshall

Coca-Cola to Expand Spotify Integration

Multi-month campaigns to feature exclusive content. Read More...

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What's New in Lifestyle Publications
Media

What's New in Lifestyle Publications

13y Tessa Wegert

What's New in Lifestyle Publications

One site delivers a beauty high and the other, a sweet experience. Read More...

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W+K Connects Coke, Target to Mobile Tech Startups
Marketing

W+K Connects Coke, Target to Mobile Tech Startups

13y Joan Voight

W+K Connects Coke, Target to Mobile Tech Startups

Brands commit mentors in expansion of two-year-old incubator. Read More...

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