Facebook Rolls the Carpet for Agency Friends
Agency Spotlight

Facebook Rolls the Carpet for Agency Friends

13y Idris Nagri

Facebook Rolls the Carpet for Agency Friends

An agency-designed ad format, a "client council," and other gestures. Read More...

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Video Creator Network Expands to Brazil
Data insights

Video Creator Network Expands to Brazil

13y Idris Nagri

Video Creator Network Expands to Brazil

Poptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

13y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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The Rise of F-Commerce
Asia

The Rise of F-Commerce

13y Idris Nagri

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Building Commerce Around Your Facebook Community
Social

Building Commerce Around Your Facebook Community

13y Idris Nagri

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

13y Idris Nagri

Creating Effective - and Profitable - Birthday Ema...

Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...

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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

13y Idris Nagri

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

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10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Media

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Medi...

13y Idris Nagri

10 Ways Brands Can Target Moms by Fusing Online Ad...

Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...

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The Yin and Yang of Interactive Marketing
Marketing

The Yin and Yang of Interactive Marketing

13y Idris Nagri

The Yin and Yang of Interactive Marketing

While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

13y Idris Nagri

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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The Four Levels of Super Bowl Cross-Media Success
Media

The Four Levels of Super Bowl Cross-Media Success

13y Idris Nagri

The Four Levels of Super Bowl Cross-Media Success

Which level of expected and intended consumer engagement is your brand in? Read More...

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Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Social

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

13y Idris Nagri

Coca-Cola, Pillsbury Embrace Organic Trends - and ...

Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...

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3 Location-Based Campaigns That Aren't Terrible
Marketing

3 Location-Based Campaigns That Aren't Terrible

14y Idris Nagri

3 Location-Based Campaigns That Aren't Terrible

How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...

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If Coke is It -- What is 'It'?
Marketing

If Coke is It -- What is 'It'?

19y Idris Nagri

If Coke is It -- What is 'It'?

The "open source" copywriting site AdCandy, which launched in June, is turning its attention to Coca-Cola Read More...

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