For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road to new consumption methods that lead to greater device adoption.
Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business.
Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors.
Social and television networks playing nicely together showcase the possibilities of true screen convergence.
And how brands can tap into this culture of sharing.