Traveling at the speed of culture: can marketing automation keep up?
Automation

Traveling at the speed of culture: can marketing automation keep up?

8y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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Spritzing, Wearables, and the Future of Content Consumption
Marketing

Spritzing, Wearables, and the Future of Content Consumption

10y Idris Nagri

Spritzing, Wearables, and the Future of Content Co...

There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...

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Why Collaboration Is Key to Digital Success
Collaboration

Why Collaboration Is Key to Digital Success

10y Idris Nagri

Why Collaboration Is Key to Digital Success

Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your busines...

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Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.
Asia

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

11y Vincent Teo

Dear Brands, This is the End of Our Friendship. Si...

Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...

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One Screen, Two Screens, We All Scream for Multi-Screens
Media

One Screen, Two Screens, We All Scream for Multi-Screens

11y David Toner

One Screen, Two Screens, We All Scream for Multi-S...

Social and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...

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The Collaborative Economy: How It's Changing the Way People Consume Brands
Asia

The Collaborative Economy: How It's Changing the Way People Consume Brands

11y Vincent Teo

The Collaborative Economy: How It's Changing the W...

And how brands can tap into this culture of sharing. Read More...

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