Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites.
Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand.
University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers.
Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts.