McDonald's, Nike, Sprint Among March Madness Ad Winners

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Final Four: Brands Who Did March Madness Marketing Best

Final Four: Brands Who Did March Madness Marketing Best

9y Mike O'Brien

Final Four: Brands Who Did March Madness Marketing...

On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...

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Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

12y Kate Kaye

Ryan Partnership's Pena-Bickley Talks Brand Champi...

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...

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Mobile and Tablet Advertisers Score During March Madness

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

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Insurer Targets NCAA Fans on National Signing Day

Insurer Targets NCAA Fans on National Signing Day

12y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

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A Big Year for March Madness Digital Streams

A Big Year for March Madness Digital Streams

13y Ken Liebeskind

A Big Year for March Madness Digital Streams

Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Read More...

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Groupon Helps College Football Teams Put Butts In Seats

Groupon Helps College Football Teams Put Butts In Seats

13y Christopher Heine

Groupon Helps College Football Teams Put Butts In ...

University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...

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Pigskin and E-mail - A Winning Option

Pigskin and E-mail - A Winning Option

14y Simms Jenkins

Pigskin and E-mail - A Winning Option

Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...

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