Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
View articleVideo Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleAmerican Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...
View articleExpanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Read More...
View articleUniversity of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...
View articleSix rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...
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