The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
Will programmatic ads be the real champion of the upcoming Super Bowl?
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon.
Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem.
The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say.