How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

4y Tereza Litsa

How to use Facebook Insights to track the success ...

Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...

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Three ways to nail customer care on social media

Community Management Three ways to nail customer care on social media

4y Chris Camps

Three ways to nail customer care on social media

When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...

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How to build a community around your blog

Asia How to build a community around your blog

5y Navneet Kaushal

How to build a community around your blog

With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...

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How fitness brands use Instagram to build a motivated community

Community Management How fitness brands use Instagram to build a motivated community

5y Tereza Litsa

How fitness brands use Instagram to build a motiva...

Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...

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The pros and cons of Facebook and YouTube video advertising

Social The pros and cons of Facebook and YouTube video advertising

5y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Powerball math, Facebook, and how to build a proper social support site

Community Management Powerball math, Facebook, and how to build a proper social support site

5y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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How three brands used Pinterest to win consumers and why you should too

Marketing How three brands used Pinterest to win consumers and why you should too

5y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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Meeting consumers on their turf: the value of social media in search marketing

Search Meeting consumers on their turf: the value of social media in search marketing

5y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Content studio helps Marriott corner the market on travel entertainment

Marketing Content studio helps Marriott corner the market on travel entertainment

5y Mike O'Brien

Content studio helps Marriott corner the market on...

Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...

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9 great examples of content from online retailers

Marketing 9 great examples of content from online retailers

6y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

Marketing Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

6y Dema Zlotin

Consumer as Brand Content Creator: Allrecipes.com ...

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

Marketing SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

6y Emily Alford

SXSW 2015: Mazda Focuses on Community to Generate ...

Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...

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Social Media Week: Cult Brands Breed Community

Community Management Social Media Week: Cult Brands Breed Community

6y Mike O'Brien

Social Media Week: Cult Brands Breed Community

According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...

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2015 Will Be the Year of the Brand Community - Here’s Why

Community Management 2015 Will Be the Year of the Brand Community - Here’s Why

6y Roger Katz

2015 Will Be the Year of the Brand Community - Her...

Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...

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Why You Should Loosen Your Company’s Social Media Policy

Community Management Why You Should Loosen Your Company’s Social Media Policy

6y Russ Fradin

Why You Should Loosen Your Company’s Social Media ...

Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...

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How Social Depth Strategies Can Impact Business Results

Social How Social Depth Strategies Can Impact Business Results

7y Roger Katz

How Social Depth Strategies Can Impact Business Re...

The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...

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The Biggest Challenges Within Employee Advocacy

Social The Biggest Challenges Within Employee Advocacy

7y Russ Fradin

The Biggest Challenges Within Employee Advocacy

An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of...

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6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

Local 6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

7y David Bakke

6 Reasons to Consider Local Marketing as Part of Y...

When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement

Community Management What Fitness/Wellness Apps Can Teach Us About Community Engagement

7y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Community Management How Social Media Connects Us to the Things We Love and Transforms Life Experiences

7y Michael Della Penna

How Social Media Connects Us to the Things We Love...

The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...

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Lithium Reveals Roadmap for Klout Integration

Social Lithium Reveals Roadmap for Klout Integration

7y Susan Kuchinskas

Lithium Reveals Roadmap for Klout Integration

The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...

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The 7 Essentials to Building an Active, Engaged Social Community

Community Management The 7 Essentials to Building an Active, Engaged Social Community

7y Michael Della Penna

The 7 Essentials to Building an Active, Engaged So...

Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...

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A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Community Management A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

7y Michael Della Penna

A Week With My Wearable – 5 Reasons Why I Love My ...

A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...

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Promoting Your Social Presence

Social Promoting Your Social Presence

7y Dave Evans

Promoting Your Social Presence

How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...

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Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Community Management Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

7y Michael Della Penna

Content Is King – Again: 10 Tips to Building a Win...

Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...

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Wego: Social Marketing in Indonesia

Asia Wego: Social Marketing in Indonesia

7y Adaline Lau

Wego: Social Marketing in Indonesia

In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to eng...

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5 Must-Have Skills SEO Professionals Need to Possess in 2014

Asia 5 Must-Have Skills SEO Professionals Need to Possess in 2014

7y Navneet Kaushal

5 Must-Have Skills SEO Professionals Need to Posse...

If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...

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