According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance.
Takeaways for marketers.
How luxury brands and invitation-only deals sites are making a killing with search marketing.
Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.
Nine tools to find out how your competitors are doing and what they are planning.
The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic.