The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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The Digital Download: Another volume of video vignettes

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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What can chatbots do for ecommerce?

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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The digital download: Yahoo axes various content channels and more

The digital download: Yahoo axes various content channels and more

8y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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Four ways to connect with consumers during the holiday returns hangover

Four ways to connect with consumers during the holiday returns hangover

8y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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One profile to serve them all: how a unified customer view drives mar-tech bliss

One profile to serve them all: how a unified customer view drives mar-tech bliss

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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Millennial men the most emotional while watching video ads

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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Context Is Our Kingdom, Says MasterCard

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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Could Microsoft and AOL Take on Google and Facebook?

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

9y Chris Crawfurd

Threat or Opportunity? 4 Topics for Publisher Dial...

Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...

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The Next Stop for Everywhere Marketing: Mobile Apps

The Next Stop for Everywhere Marketing: Mobile Apps

9y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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Why Mobile Is Content Marketing's Missing Link

Why Mobile Is Content Marketing's Missing Link

9y Tessa Wegert

Why Mobile Is Content Marketing's Missing Link

It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...

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Mobile Is Not The Next Big Thing - It's Already the Big Thing

Mobile Is Not The Next Big Thing - It's Already the Big Thing

9y Bryan Eisenberg

Mobile Is Not The Next Big Thing - It's Already th...

As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...

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MRC to Issue Guidelines for Non-Human Traffic

MRC to Issue Guidelines for Non-Human Traffic

10y Yuyu Chen

MRC to Issue Guidelines for Non-Human Traffic

The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...

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How Can Brands Fight Online Video Fraud?

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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comScore’s Online Video Rankings for April Hold Steady

comScore’s Online Video Rankings for April Hold Steady

10y Greg Jarboe

comScore’s Online Video Rankings for April Hold St...

In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...

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Speed of Social Video Sharing Nearly Doubles in Past Year

Speed of Social Video Sharing Nearly Doubles in Past Year

10y Greg Jarboe

Speed of Social Video Sharing Nearly Doubles in Pa...

New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...

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Yahoo and comScore Partner to Expand Global Access to Ad Measurement

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

10y Greg Jarboe

Yahoo and comScore Partner to Expand Global Access...

The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...

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Facebook Develops New Video Ad Metrics

Facebook Develops New Video Ad Metrics

10y Yuyu Chen

Facebook Develops New Video Ad Metrics

As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...

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ÜberTube vs. Brandcast: Is YouTube a Different Beast?

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

10y Melanie White

ÜberTube vs. Brandcast: Is YouTube a Different Bea...

YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...

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Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

10y Mary Lisbeth D'Amico

Yahoo Reveals Content Deals to Connect Advertisers...

Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...

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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

10y Greg Jarboe

LiveRail Serves the Most Video Ads in March, Takes...

In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...

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Media Rating Council Sets New Standards for Viewable Display Impressions

Media Rating Council Sets New Standards for Viewable Display Impressions

10y Yuyu Chen

Media Rating Council Sets New Standards for Viewab...

The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...

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comScore: Video Ad Views Hit 26.9 Billion in January

comScore: Video Ad Views Hit 26.9 Billion in January

10y Greg Jarboe

comScore: Video Ad Views Hit 26.9 Billion in Janua...

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...

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Google Inks Deal With comScore for Real-Time Ad Measurement

Google Inks Deal With comScore for Real-Time Ad Measurement

10y Yuyu Chen

Google Inks Deal With comScore for Real-Time Ad Me...

Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...

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