As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences.
The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic.
In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say.
In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem.
New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch.
The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global access.
As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers.
YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them.
Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet.
In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.