As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleA Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleThe digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...
View articleGoogle is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleAs more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleConsumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleThe report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleHow advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleOver 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleAccording to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...
View articleComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleIndia-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
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