To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences.
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences.
The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic.
In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say.
In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem.
New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch.
The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global access.