Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost
Media

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

10y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

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Facebook Automotive Campaigns Drive Brand Performance [Study]
Automotive

Facebook Automotive Campaigns Drive Brand Performance [Study]

10y Yuyu Chen

Facebook Automotive Campaigns Drive Brand Performa...

A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...

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Online Content Videos Hit Record 52 Billion Monthly Views
Audience

Online Content Videos Hit Record 52 Billion Monthly Views

10y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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Cyber Monday 2013: Largest Online Spend in U.S. History
Ad Industry Metrics

Cyber Monday 2013: Largest Online Spend in U.S. History

10y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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Sponsored Article: Online Video Advertising - Entering Our Teenage Years
Media

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

10y Team ClickZ

Sponsored Article: Online Video Advertising - Ente...

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...

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Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Media

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

10y Greg Jarboe

Google Lets Advertisers Test Nielsen Measurement T...

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...

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YouTube to Launch an Ad-Free Music Subscription Service?
Media

YouTube to Launch an Ad-Free Music Subscription Service?

10y Jessica Lee

YouTube to Launch an Ad-Free Music Subscription Se...

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...

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comScore: AOL Climbs to Second Place in Online Video Content Ranking
Media

comScore: AOL Climbs to Second Place in Online Video Content Ranking

11y Greg Jarboe

comScore: AOL Climbs to Second Place in Online Vid...

AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Audience

ComScore: Consumers Watched Over 48 Billion Online Videos in July

11y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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Most Facebook Users Access Top Social Network via Mobile
Asia

Most Facebook Users Access Top Social Network via Mobile

11y Adaline Lau

Most Facebook Users Access Top Social Network via ...

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...

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ComScore: Over 20 Billion Video Ad Impressions in June
Audience

ComScore: Over 20 Billion Video Ad Impressions in June

11y Caitlin Rossman

ComScore: Over 20 Billion Video Ad Impressions in ...

A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...

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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year
Local

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

11y Gregg Stewart

Total U.S. PC Search Volume Down 6 Percent Year-Ov...

As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...

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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Audience

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

11y Caitlin Rossman

ComScore: Consumers Watched Nearly 41 Billion Onli...

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...

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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Ad Industry Metrics

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Ban...

11y Caitlin Rossman

Study: Rich Media Mobile Ads Create More User Inte...

A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....

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ComScore Aims to Deliver Unified View of Customer Behavior Across Devices
Marketing

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

11y Caitlin Rossman

ComScore Aims to Deliver Unified View of Customer ...

The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...

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Are We Seeing the Resurgence of Internet Yellow Pages?
Local

Are We Seeing the Resurgence of Internet Yellow Pages?

11y Gregg Stewart

Are We Seeing the Resurgence of Internet Yellow Pa...

Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...

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ComScore: Over 13 Billion Video Ads Viewed in April
Audience

ComScore: Over 13 Billion Video Ads Viewed in April

11y Caitlin Rossman

ComScore: Over 13 Billion Video Ads Viewed in Apri...

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...

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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
Ad Industry Metrics

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

11y James Dohnert

ComScore: E-Commerce Sales Up 13 Percent for Q1 20...

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...

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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
Ad Industry Metrics

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

11y James Dohnert

BrightRoll Allies With comScore on Enhanced Video ...

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...

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Optimizing Local Search Campaigns
Local

Optimizing Local Search Campaigns

11y Gregg Stewart

Optimizing Local Search Campaigns

How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...

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ComScore: Over 129 Million Americans Own a Smartphone
Media

ComScore: Over 129 Million Americans Own a Smartphone

11y James Dohnert

ComScore: Over 129 Million Americans Own a Smartph...

Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...

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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Ad Industry Metrics

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

11y Matt Kapko

Mobile Drives 11 Percent of E-Commerce in 2012 Hol...

E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...

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3 Out of 10 Display Ads Are Never Seen by Consumers
Display Advertising

3 Out of 10 Display Ads Are Never Seen by Consumers

11y James Dohnert

3 Out of 10 Display Ads Are Never Seen by Consumer...

According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...

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ComScore Boosts Mobile Data Portfolio
Media

ComScore Boosts Mobile Data Portfolio

11y James Dohnert

ComScore Boosts Mobile Data Portfolio

ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...

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Over 11B Online Video Ads Were Viewed in December
Ad Industry Metrics

Over 11B Online Video Ads Were Viewed in December

11y James Dohnert

Over 11B Online Video Ads Were Viewed in December

Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...

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ComScore on Analytics Trends in 2013 [Video]
Analytics

ComScore on Analytics Trends in 2013 [Video]

11y Adaline Lau

ComScore on Analytics Trends in 2013 [Video]

India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...

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ComScore Study Reveals Online Searches Hit 17 Billion in November
Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y James Dohnert

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

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