According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
View articleDue to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...
View articleAmericans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleIn June travel site traffic rose 9 percent according to comScore. Read More...
View articleData from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...
View articleA consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Read More...
View articleHulu topped the charts, serving 56 ads on average to video viewers in May. Read More...
View articleComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...
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