U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Audience

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

11y James Dohnert

U.S. Consumers Spend $27 Billion Online in Lead-Up...

According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...

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77% of Brands Aren't Using Online Video Advertising
Ad Industry Metrics

77% of Brands Aren't Using Online Video Advertising

11y James Dohnert

77% of Brands Aren't Using Online Video Advertisin...

A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...

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VIDEO: ClickZ Talks Mobile Metrics With comScore
Media

VIDEO: ClickZ Talks Mobile Metrics With comScore

11y Melanie White

VIDEO: ClickZ Talks Mobile Metrics With comScore

ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...

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Over $16 Billion Has Been Spent Online This Holiday Season
Ecommerce

Over $16 Billion Has Been Spent Online This Holiday Season

11y James Dohnert

Over $16 Billion Has Been Spent Online This Holida...

According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...

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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Consumers Watched 11 Billion Online Video Ads in October
Audience

Consumers Watched 11 Billion Online Video Ads in October

11y James Dohnert

Consumers Watched 11 Billion Online Video Ads in O...

A new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...

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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Audience

Viewership of Ad-Supported Online Video Has Grown 17% This Year

11y James Dohnert

Viewership of Ad-Supported Online Video Has Grown ...

Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...

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Over 9.4 Billion Online Video Ads Were Seen in September
Audience

Over 9.4 Billion Online Video Ads Were Seen in September

11y James Dohnert

Over 9.4 Billion Online Video Ads Were Seen in Sep...

ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Read More...

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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Ad Industry Metrics

Facebook Ads Reach 5x Greater Audiences Than Organic Content

11y Matt Kapko

Facebook Ads Reach 5x Greater Audiences Than Organ...

There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...

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USA Today to Use ComScore Viewability Metrics
Analytics

USA Today to Use ComScore Viewability Metrics

12y Susan Kuchinskas

USA Today to Use ComScore Viewability Metrics

USA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...

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Facebook and DataLogix Together for About a Year
Analytics

Facebook and DataLogix Together for About a Year

12y Kate Kaye

Facebook and DataLogix Together for About a Year

Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...

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Females Lead Mobile Retail Adoption Rates
Audience

Females Lead Mobile Retail Adoption Rates

12y Matt Kapko

Females Lead Mobile Retail Adoption Rates

ComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...

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Viewability and Online GRP Metrics Gain Traction
Media

Viewability and Online GRP Metrics Gain Traction

12y Kate Kaye

Viewability and Online GRP Metrics Gain Traction

As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...

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ShareThis Tops New Ad Entity Ranking From ComScore
Ad Industry Metrics

ShareThis Tops New Ad Entity Ranking From ComScore

12y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

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Women Dig Mickey Mouse in Mobile
Audience

Women Dig Mickey Mouse in Mobile

12y Kate Kaye

Women Dig Mickey Mouse in Mobile

Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...

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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

12y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

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What You Need to Know About Viewable Impressions
Media

What You Need to Know About Viewable Impressions

12y Tessa Wegert

What You Need to Know About Viewable Impressions

Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...

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Average American Viewer Watched Over 200 Videos in July
Media

Average American Viewer Watched Over 200 Videos in July

12y Search Engine Watch

Average American Viewer Watched Over 200 Videos in...

Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Read More...

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ComScore Pushes Viewability Metric for Scarcity's Sake
Ad Industry Metrics

ComScore Pushes Viewability Metric for Scarcity's Sake

12y Matt Kapko

ComScore Pushes Viewability Metric for Scarcity's ...

The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...

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VivaKi Pairs with comScore to Push Viewability Metric
Ad Industry Metrics

VivaKi Pairs with comScore to Push Viewability Metric

12y Susan Kuchinskas

VivaKi Pairs with comScore to Push Viewability Met...

VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...

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Social Media Access Via Mobile Grows
Audience

Social Media Access Via Mobile Grows

12y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

12y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Social

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

12y Daniel Mickens

Facebook Drives 130% Purchase Lift for Euro Retail...

Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...

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Are Digital Marketers Drowning in Data?
Analytics

Are Digital Marketers Drowning in Data?

12y Tim Nichols

Are Digital Marketers Drowning in Data?

A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Read More...

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Americans Spent 4.5B Minutes With Video Ads in May
Data insights

Americans Spent 4.5B Minutes With Video Ads in May

12y Daniel Mickens

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May. Read More...

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Pinterest Audience Grows 8X in Latin America
Audience

Pinterest Audience Grows 8X in Latin America

12y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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