McDonald's and Disney Get Friend Boost on Facebook
Ecommerce

McDonald's and Disney Get Friend Boost on Facebook

12y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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Study: Websites Managing Average of 14 Third-Party Tags
Display Advertising

Study: Websites Managing Average of 14 Third-Party Tags

12y Anna Maria Virzi

Study: Websites Managing Average of 14 Third-Party...

Survey measures tags from ads, analytics, email and social media firms. Read More...

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5 European Nations Love Their Sports Sites
Audience

5 European Nations Love Their Sports Sites

12y Christopher Heine

5 European Nations Love Their Sports Sites

Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...

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Google to Measure: Did Anyone See Your Ad?
Display Advertising

Google to Measure: Did Anyone See Your Ad?

12y Anna Maria Virzi

Google to Measure: Did Anyone See Your Ad?

Marketers praise Google's new tools, but question whether they will be effective enough. Read More...

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ComScore: In-View Ads Vary Sharply by Site and Ad Type
Ad Industry Metrics

ComScore: In-View Ads Vary Sharply by Site and Ad Type

12y Zachary Rodgers

ComScore: In-View Ads Vary Sharply by Site and Ad ...

Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...

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At SES, Momentum for a 'Viewable' Impression Standard
Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

12y Zachary Rodgers

At SES, Momentum for a 'Viewable' Impression Stand...

Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...

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Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

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Gamer Haven Wikia Grows, Broadens Advertiser Base
Audience

Gamer Haven Wikia Grows, Broadens Advertiser Base

12y Lisa Lacy

Gamer Haven Wikia Grows, Broadens Advertiser Base

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...

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TV Is Dead! Long Live TV!
Marketing

TV Is Dead! Long Live TV!

12y Sean Carton

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...

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Are Your Ads Actually Seen by Your Target Audience?
Marketing

Are Your Ads Actually Seen by Your Target Audience?

12y Julie Batten

Are Your Ads Actually Seen by Your Target Audience...

How comScore's new ad validation service works. Read More...

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ComScore: Social Universe Still Quickly Expanding
Audience

ComScore: Social Universe Still Quickly Expanding

12y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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ComScore: Facebook's Share of Display Ads Reaches 28%
Social

ComScore: Facebook's Share of Display Ads Reaches 28%

12y Christopher Heine

ComScore: Facebook's Share of Display Ads Reaches ...

Social giant increases lead over Yahoo. Read More...

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Report Proves Media Buyers Are Lazy
Marketing

Report Proves Media Buyers Are Lazy

12y Pace Lattin

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. Read More...

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Report: 31% of Display Ads Go Unseen
Data insights

Report: 31% of Display Ads Go Unseen

12y Christopher Heine

Report: 31% of Display Ads Go Unseen

ComScore study gives more favorable outlook for geo-targeting. Read More...

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Santa's Billion-Dollar Online Baby
Audience

Santa's Billion-Dollar Online Baby

12y Susan Kuchinskas

Santa's Billion-Dollar Online Baby

E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

12y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Actionable Analysis

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

12y Heidi Cohen

Don't Have a Mobile Marketing Strategy? 5 Mobile T...

Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Read More...

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Amazon App Turns Consumers into Price Spies
Media

Amazon App Turns Consumers into Price Spies

12y Susan Kuchinskas

Amazon App Turns Consumers into Price Spies

What's good for shoppers is better for Amazon, as mobile shopping gains steam. Read More...

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Five Post-Holiday Social Media Must-Do's!
Community Management

Five Post-Holiday Social Media Must-Do's!

12y Michael Della Penna

Five Post-Holiday Social Media Must-Do's!

What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Read More...

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Holiday E-Commerce Lookin' Good
Marketing

Holiday E-Commerce Lookin' Good

12y Susan Kuchinskas

Holiday E-Commerce Lookin' Good

Online sales for the holiday season are already up 14 percent over last year. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

12y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

12y Adaline Lau

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Mars, Kraft, and Other CPG Brands Dominate Social Ads
Data insights

Mars, Kraft, and Other CPG Brands Dominate Social Ads

13y Kate Kaye

Mars, Kraft, and Other CPG Brands Dominate Social ...

New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...

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Music, Gaming Sites Top YouTube Video Partners
Data insights

Music, Gaming Sites Top YouTube Video Partners

13y ClickZ Stats Staff

Music, Gaming Sites Top YouTube Video Partners

ComScore began measuring viewership across YouTube video partners in August. Read More...

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Giant AT&T Ad Network Appears Out of Nowhere
Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

13y Kate Kaye

Giant AT&T Ad Network Appears Out of Nowhere

Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...

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China Online Travel Sector Presents Opportunities for Airlines and Hotels
Asia

China Online Travel Sector Presents Opportunities for Airlines and Hotels

13y Michael Zung

China Online Travel Sector Presents Opportunities ...

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...

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Building an E-Commerce Relationship in 3 Simple Steps
Media

Building an E-Commerce Relationship in 3 Simple Steps

13y Tessa Wegert

Building an E-Commerce Relationship in 3 Simple St...

Digital marketers who know exactly how to push consumers' buttons will maintain a long-term relationship with consumers and increase e-commerce growth...

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