ComScore/Facebook study measures amplification ratio of top brands. Read More...
View articleSurvey measures tags from ads, analytics, email and social media firms. Read More...
View articleTurkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...
View articleMarketers praise Google's new tools, but question whether they will be effective enough. Read More...
View articleExamines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...
View articleAd buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleCollaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...
View articleIf some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...
View articleHow comScore's new ad validation service works. Read More...
View articleGrowth of newcomers Pinterest and Google+ show social category is still in flux. Read More...
View articleSocial giant increases lead over Yahoo. Read More...
View articleFour things media buyers need to pay attention to in light of comScore's new report. Read More...
View articleComScore study gives more favorable outlook for geo-targeting. Read More...
View articleE-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush. Read More...
View articleA look at how marketers are integrating social media into their marketing plans. Read More...
View articleFive must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Read More...
View articleWhat's good for shoppers is better for Amazon, as mobile shopping gains steam. Read More...
View articleWhat every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Read More...
View articleOnline sales for the holiday season are already up 14 percent over last year. Read More...
View articleWhy are Latinos hesitating to use coupons? Read More...
View articleResearch underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...
View articleNew data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...
View articleComScore began measuring viewership across YouTube video partners in August. Read More...
View articleFord is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...
View articleWith leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...
View articleDigital marketers who know exactly how to push consumers' buttons will maintain a long-term relationship with consumers and increase e-commerce growth...
View article