ComScore: Brands Should Look Beyond Facebook Fans
Social

ComScore: Brands Should Look Beyond Facebook Fans

13y Idris Nagri

ComScore: Brands Should Look Beyond Facebook Fans

ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans. Read More...

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Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook
Asia

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

13y Michael Zung

Digital Trends in Asia: 3 'Mashups' on the 2011 AD...

Ad spending, top 10 sites, and ecommerce trends. Read More...

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Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

13y Idris Nagri

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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Reframing Digital Metrics to Increase Confidence as a Brand Building Medium
Analytics

Reframing Digital Metrics to Increase Confidence as a Brand Building Medium

13y Kate Clough

Reframing Digital Metrics to Increase Confidence a...

Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

13y Idris Nagri

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Germany Leads European Online Video Viewing
Data insights

Germany Leads European Online Video Viewing

13y Idris Nagri

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

13y Idris Nagri

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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Mobile Web Advertisers Double
Media

Mobile Web Advertisers Double

13y Idris Nagri

Mobile Web Advertisers Double

Also in mobile: rising spend from retailers; most use devices while watching TV. Read More...

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The Impact of Display on Search
Asia

The Impact of Display on Search

13y Idris Nagri

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

13y Idris Nagri

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile
Data insights

Location-Based Marketing: The Convergence of Social and Mobile

13y Idris Nagri

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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Optimize Your Email for Mobile
Email

Optimize Your Email for Mobile

13y Idris Nagri

Optimize Your Email for Mobile

As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendl...

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18% U.S. Smartphone Users Access Location-Based Services
Data insights

18% U.S. Smartphone Users Access Location-Based Services

13y Idris Nagri

18% U.S. Smartphone Users Access Location-Based Se...

Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

13y Idris Nagri

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

13y Idris Nagri

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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The Impact of Display on Search
Search

The Impact of Display on Search

13y Idris Nagri

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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Topline Findings: The Interplay of Search and Social
Asia

Topline Findings: The Interplay of Search and Social

13y Idris Nagri

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Data insights

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

13y Idris Nagri

Greater U.S. Reach for Apple iOS Than Google Andro...

Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Read More...

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QR Codes Gaining Momentum As New Engagement Channel
Data insights

QR Codes Gaining Momentum As New Engagement Channel

13y Idris Nagri

QR Codes Gaining Momentum As New Engagement Channe...

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...

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Yahoo, Bing Search Alliance Makes No Progress in March
Data insights

Yahoo, Bing Search Alliance Makes No Progress in March

13y Idris Nagri

Yahoo, Bing Search Alliance Makes No Progress in M...

Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...

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Navigating the Annoyance Factor
Media

Navigating the Annoyance Factor

13y Idris Nagri

Navigating the Annoyance Factor

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...

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Google's Android OS Live on One Third of U.S. Smartphones
Data insights

Google's Android OS Live on One Third of U.S. Smartphones

13y Idris Nagri

Google's Android OS Live on One Third of U.S. Smar...

Google's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...

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Google Loses Ground in Video Ad Volume Race
Data insights

Google Loses Ground in Video Ad Volume Race

13y Idris Nagri

Google Loses Ground in Video Ad Volume Race

Despite video monetization goals, Google serves fewer video ads than competitors. Read More...

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If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Asia

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Markete...

13y Idris Nagri

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will...

Assessing whether business will go on as usual for marketers and users. Read More...

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Nielsen and ComScore in Legal Tussle Over Patents
Ad Industry Metrics

Nielsen and ComScore in Legal Tussle Over Patents

13y Idris Nagri

Nielsen and ComScore in Legal Tussle Over Patents

Nielsen accuses rival of violating intellectual property related to online measurement. Read More...

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Search Marketing: Where to Next? [Video]
Search

Search Marketing: Where to Next? [Video]

13y Idris Nagri

Search Marketing: Where to Next? [Video]

Predictions on what search might look like in five to 10 years. Read More...

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Bing Sees Six Months of U.S. Market Share Growth
Data insights

Bing Sees Six Months of U.S. Market Share Growth

13y Idris Nagri

Bing Sees Six Months of U.S. Market Share Growth

Another month of search share growth helps Bing eat away slowly at Google's lead. Read More...

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