The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleAnna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. Read...
View articleWith more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...
View articleNew report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleThe Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
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