Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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New data sets will help marketers break their cookie addiction
Advertising & Promotion

New data sets will help marketers break their cookie addiction

2y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

3y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO
Leadership

Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

4y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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Nielsen launches its Podcast Listener research service
Digital Advertising

Nielsen launches its Podcast Listener research service

5y Barry Levine

Nielsen launches its Podcast Listener research ser...

Announced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...

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Looking back three months: What's changed since the GDPR went into effect?
Analytics

Looking back three months: What's changed since the GDPR went into effect?

6y Mike O'Brien

Looking back three months: What's changed since th...

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...

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Digital ads – no consumer data needed
Digital Advertising

Digital ads – no consumer data needed

6y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

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