Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View articleIn yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
View articleConsumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...
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