Consumers expect high EQ from brands, especially for purchases >$100
Ecommerce

Consumers expect high EQ from brands, especially for purchases >$100

5y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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Ecommerce CX: How much does free shipping influence cart abandonment?
Ecommerce

Ecommerce CX: How much does free shipping influence cart abandonment?

5y Jacqueline Dooley

Ecommerce CX: How much does free shipping influenc...

In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....

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As consumer expectations rise, brands find new data to personalize experience
Digital Transformation

As consumer expectations rise, brands find new data to personalize experien...

6y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

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