Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

1m Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Steering retail into 2021 with digital at the wheel

Digital Marketing Steering retail into 2021 with digital at the wheel

5m Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

Digital Marketing Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

7m Kamaljeet Kalsi

Key Insights: Holiday shopping November spotlight,...

All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

Digital Advertising Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

11m Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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Why brands are losing consumer trust and how technology can help re-earn it

Digital Marketing Why brands are losing consumer trust and how technology can help re-earn it

2y Tereza Litsa

Why brands are losing consumer trust and how techn...

Edelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...

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How AI can save and protect ad campaigns from consumer backlash

Digital Advertising How AI can save and protect ad campaigns from consumer backlash

2y Gary Ellis

How AI can save and protect ad campaigns from cons...

Consumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? R...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Asia Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

5y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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How do I use ecommerce to get my product into China?

Asia How do I use ecommerce to get my product into China?

5y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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How does Pandora know its users so well?

Data-Driven Marketing How does Pandora know its users so well?

5y Mike O'Brien

How does Pandora know its users so well?

With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...

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Three reasons why LinkedIn should be a staple of any China marketing strategy

Asia Three reasons why LinkedIn should be a staple of any China marketing strategy

5y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

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Why the reality of a virtual world is closer than we think

Asia Why the reality of a virtual world is closer than we think

5y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

Asia Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

5y Sophie Loras

Why Alibaba's $1 billion Lazada deal is good for b...

Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Agency Spotlight Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

5y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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How to make the Chinese consumer feel like a VIP customer

Asia How to make the Chinese consumer feel like a VIP customer

5y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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What is x-commerce and why should marketers care?

Asia What is x-commerce and why should marketers care?

5y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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How China's 100 million tourists are reshaping marketing strategies

Asia How China's 100 million tourists are reshaping marketing strategies

5y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

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Social media in Indonesia: big numbers with plenty of room to grow

Asia Social media in Indonesia: big numbers with plenty of room to grow

5y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

5y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

5y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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Powerball math, Facebook, and how to build a proper social support site

Community Management Powerball math, Facebook, and how to build a proper social support site

5y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

5y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

5y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

5y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

5y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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The concept of marketing to your future self

Marketing The concept of marketing to your future self

5y Robin Neifield

The concept of marketing to your future self

How can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...

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