How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.