Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
How can marketers use the concept of the future self to create and launch a successful digital campaign?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?