Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.