LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleIn this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleThe real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleBrands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...
View articleWhat is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleOnce you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...
View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleA panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...
View articleWhat does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...
View articleAlthough we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...
View articleFor some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Read Mo...
View articleAsia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleThailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleWearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...
View article