Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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Cross-Device Data Analytics for Chinese Websites
Analytics

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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Emotion in Ads: Does Sentiment Sell?
Marketing

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]
Data insights

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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The Data Conundrum
Analytics

The Data Conundrum

9y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Content is King, But Context is Queen
Asia

Content is King, But Context is Queen

9y Nellie Chan

Content is King, But Context is Queen

Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...

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How Customer Engagement Campaigns Impact Customer Experience
Social

How Customer Engagement Campaigns Impact Customer Experience

9y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...

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Twitter Launches Self-Serve Ads for Indonesian SMBs
Asia

Twitter Launches Self-Serve Ads for Indonesian SMBs

9y Sophie Loras

Twitter Launches Self-Serve Ads for Indonesian SMB...

Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...

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I’ve Built My Buyer Personas, Now What?
Automation

I’ve Built My Buyer Personas, Now What?

9y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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The Evolution of the CPG Influencer Model: It’s Not the Parents
Marketing

The Evolution of the CPG Influencer Model: It’s Not the Parents

9y Benjamin Spiegel

The Evolution of the CPG Influencer Model: It’s No...

In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...

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Addressing Mobile in Emerging Markets: Lead or Be Led
Asia

Addressing Mobile in Emerging Markets: Lead or Be Led

9y Meera Chopra

Addressing Mobile in Emerging Markets: Lead or Be ...

Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...

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Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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Ask the Digital Marketing Experts: What’s Up in 2015?
Search

Ask the Digital Marketing Experts: What’s Up in 2015?

9y John Gagnon

Ask the Digital Marketing Experts: What’s Up in 20...

A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...

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What Do We Mean When We Want "Insight"?
Analytics

What Do We Mean When We Want "Insight"?

9y Neil Mason

What Do We Mean When We Want "Insight"?

What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...

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The Power of Problems
Marketing

The Power of Problems

9y Ian Chee

The Power of Problems

Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...

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The Roller Coaster Ride to Digital Transformation
Asia

The Roller Coaster Ride to Digital Transformation

9y Team ClickZ

The Roller Coaster Ride to Digital Transformation

For some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Read Mo...

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East
Asia

Software, Social Media, and E-Commerce: The Digital Rise Continues in the E...

9y Elisa Harca

Software, Social Media, and E-Commerce: The Digita...

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...

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The Future of Big Data – Big Data 2.0
Analytics

The Future of Big Data – Big Data 2.0

9y Benjamin Spiegel

The Future of Big Data – Big Data 2.0

The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...

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Thailand's Digital Landscape
Asia

Thailand's Digital Landscape

9y Ohad Hecht

Thailand's Digital Landscape

Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...

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Social TV: Myth or Reality?
Asia

Social TV: Myth or Reality?

9y Mandeep Grover

Social TV: Myth or Reality?

Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...

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Using Mobile Video to Seize Competitive Advantage in India
Asia

Using Mobile Video to Seize Competitive Advantage in India

9y Meera Chopra

Using Mobile Video to Seize Competitive Advantage ...

Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...

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Video in China – Mobile and Beyond
Asia

Video in China – Mobile and Beyond

10y Bhasker Jaiswal

Video in China – Mobile and Beyond

Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...

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Programmatic: A Blueprint for the Future
Asia

Programmatic: A Blueprint for the Future

10y Scott Heron

Programmatic: A Blueprint for the Future

Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...

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Preparing for the Internet of Things
Asia

Preparing for the Internet of Things

10y Peter Dingle

Preparing for the Internet of Things

Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...

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